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Joaquin Sanchez

Orkla foods - Grandiosa

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Select a comparison period

Choose a period to compare with the same period in the previous year. For each duration, you'll be able to choose from the available timeframes with sufficient historical data for a year-on-year comparison.

Duration

Comparison Period

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Report details

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Duration

12 months

Date range

May 2022 - Apr 2023 vs May 2021 - Apr 2022

Advertiser Account

Orkla foods - Grandiosa

Brand

Grandiosa

Brand performance

Shopper insights

Store insights

Media Opportunity

Top KPIs

Additional KPIs

Your brand's performance

See how the selected products of your brand performed year-on-year in your chosen comparison period.

Sales

Value of sales.

Total

NOK 71.45M

↓ 7.20%

Store

NOK 71.45M

↓ 7.20%

Online

—

Units

Number of units sold.

Total

1.8M

↓ 4.80%

Store

1.8M

↓ 4.80%

Online

—

Shoppers

Number of unique shoppers.

Total

223,092

↓ 0.90%

Store

223,092

↓ 0.90%

Online

—

Spend per shopper

Average amount spent per unique shopper.

Total

NOK 253.30

↓ 2.60%

Store

NOK 253.30

↓ 2.60%

Online

—

Units per shopper

Average number of units bought per unique shopper.

Total

6.5

—

Store

6.5

—

Online

—

Overall subcategory performance

See how all the brands in your selected subcategories performed on average, year-on-year, in the chosen comparison period.

Sales

Value of sales.

Total

NOK 173.24M

↓ 3.30%

Store

NOK 173.24M

↓ 3.30%

Online

—

Units

Number of units sold.

Total

3.91M

↓ 4.50%

Store

3.91M

↓ 4.50%

Online

—

Shoppers

Number of unique shoppers.

Total

357,652

↑ 0.90%

Store

357,652

↑ 0.90%

Online

—

Spend per shopper

Average amount spent per unique shopper.

Total

NOK 369.07

↓ 1.20%

Store

NOK 369.07

↓ 1.20%

Online

—

Units per shopper

Average number of units bought per unique shopper.

Total

8.5

—

Store

8.5

—

Online

—

Your brand's performance

See how the selected products of your brand performed year-on-year in your chosen comparison period.

Average price per unit

Average price for each unit sold.

Total

NOK 39.69

↑ 2.94%

Store

NOK 39.69

↑ 2.34%

Online

—

Product lines

Number of product lines sold.

Total

↓ 17.39%

Store

↓ 17.39%

Online

—

Stores

Stores that sold the products.

Total

961

↑ 1.95%

Store

961

↑ 1.95%

Online

—

Store penetration

Percentage of stores that made product sales.

Total

85.81%

↑ 1.95%

Store

85.81%

↑ 1.95%

Online

—

Overall subcategory performance

See how all the brands in your selected subcategories performed on average, year-on-year, in the chosen comparison period.

Average price per unit

Average price for each unit sold.

Total

NOK 44.31

↑ 1.73%

Store

NOK 44.31

↑ 2.31%

Online

—

Product lines

Number of product lines sold.

Total

↓ 10.14%

Store

↓ 10.14%

Online

—

Stores

Stores that sold the products.

Total

1,120

↑ 2.11%

Store

1,120

↑ 2.11%

Online

—

Store penetration

Percentage of stores that made product sales.

Total

86.15%

↑ 2.11%

Store

86.15%

↑ 2.11%

Online

—

Key facts: Grandiosa sales declined 7.20% year-on-year to NOK 71.45M, a steeper drop than the subcategory average of 3.30%. Your shopper base contracted slightly (↓ 0.90%) while subcategory shoppers grew (↑ 0.90%), meaning your share of subcategory shoppers is softening. All sales come through the Store channel — there is no online presence today.

Opportunities: Re-energise the in-store experience with banner-led activations across EXTRA, Obs, Prix and Mega to recover Store sales and protect shopper share. Test Onsite Display on Coop.no and the app to open a new Online channel — currently uncovered by Grandiosa — and capture incremental demand. Recommended campaign tactics are available on the Media planning page.

Brand share

Selected product sales as a percentage of the overall subcategory sales, in your chosen comparison period.

May 2022 - Apr 2023

May 2021 - Apr 2022

Shopper penetration

Shoppers who purchased the selected brands as a percentage of shoppers who made a purchase from the subcategories, in your chosen comparison period.

May 2022 - Apr 2023

May 2021 - Apr 2022

Seasonal trends

Track your selected products' key performance indicators (KPIs) over the past 12-month period and compare them to the same period of the previous year. See how you stack up against the market by comparing your products' performance with the overall trends in the relevant product subcategories.

KPI

Your selected products

May 2022 - Apr 2023 × May 2021 - Apr 2022 ×

Subcategory performance

May 2022 - Apr 2023 × May 2021 - Apr 2022 ×

Your selected products

May 2022 - Apr 2023

May 2021 - Apr 2022

Subcategory performance

May 2022 - Apr 2023

May 2021 - Apr 2022

Performance breakdown

See how individual products performed in different channels during your selected comparison period.

Product finder

Channel

Shopper segment analysis

See how many shoppers from a selected audience segment bought your brand's products, compared to the percentage of subcategory shoppers, and the retailer's customers in total, during the selected comparison period.

Segmentation

Segments based on the shopper's life stage — families, young adults, retirees etc.

Brand Products

Subcategory

Retailer

Key facts: Your brand over-indexes with Småbarnsfamilier and Veletablerte familier compared to the subcategory average. Småbarnsfamilier show the strongest alignment with your brand's shopper profile at 32% penetration. Unge voksne and Empty nesters represent smaller but growing segments, with subcategory penetration at 18% and 24% respectively.

Opportunities: Reinforce loyalty with Småbarnsfamilier and Veletablerte familier through family-meal and value-bundle campaigns that deepen frequency. Grow share among Unge voksne with convenience-led, single-serve messaging, and re-engage Empty nesters with premium and Ferskvarefokusert positioning. Use these segments directly in the Media planning tab to build targeted audience strategies for your next Grandiosa campaign.

Daily and hourly purchase trends

Discover when shoppers buy your products and how your sales vary throughout the day or week.

Daily

Hourly

Time period

KPI

New-customer retention curve

The retention curve shows how many new shoppers of your products in a given subcategory buy them again at each following visit.

Identify the critical points in your brand's customer lifecycle
Compare your brand's retention metrics with competitors in the same subcategory
Use these insights to plan a whole-year campaign strategy for maximising customer lifetime value

Subcategory

Brand stickiness

Stable retention

Long-term value

Brand stickiness: the number of purchases needed to achieve stable retention

More info ⌄

How do you compare with others?

Stickiest brand ⓘ

7 Visits

Least sticky brand ⓘ

13 Visits

Greatest drop before stable retention

Start of stable retention

Greatest drop during stable retention

Opportunities: In the chosen subcategory, the brand's shoppers experience a significant drop of 55.48% on the 2nd visit. You are performing quite well within the subcategory, retaining customers at 7th Visit, which is also the minimum for the subcategory. Continue this momentum. Also, for your brand, this is a good time to encourage repeat purchases and increase brand awareness. Consider intensifying your campaigns to boost your brand retention in this subcategory. Recommended audience segments for this zone: New to brand, New to subcategory.

10 days

1 Purchase cycle

410 days

Total lifetime

NOK 285.00

Average customer lifetime value

In-store performance

Compare your selected products' performance across different regions in the chosen comparison period.

Store Banner

Key facts: Your products are sold across 961 stores spanning all 15 Norwegian regions. Oslo, Akershus and Vestland together drive over 36% of total in-store sales. Northern regions — Nordland, Troms and Finnmark — show the steepest YoY declines in both sales (↓ 8–10%) and unique shoppers (↓ 2–3%), signalling regional softness worth addressing.

Opportunities: Defend share in Oslo, Akershus and Vestland with banner-led activations across EXTRA, Obs, Prix and Mega — these regions concentrate your most valuable shopper base. Run targeted in-store activations in Nordland, Troms and Finnmark to reverse the shopper-decline trend in the north. Vestfold, Buskerud and Rogaland show positive shopper momentum and are good candidates for trial expansion.

Seasonal trend comparison

See how the in-store sales of your selected products evolved over the last 12-month period, and compare that performance with the same period in the previous year.

Store format

Region

Your selected products

May 2022 - Apr 2023 × May 2021 - Apr 2022 ×

Your selected products

May 2022 - Apr 2023

May 2021 - Apr 2022

Areas of opportunity

Review growth strategies custom-generated for your brand. Each strategy is based on your performance over the past year, to identify the best shopper segments, key campaign channels and potential revenue for your brand.

Gain new shoppers – boost sales

Acquire shoppers who don't currently buy your products.

Potential audience

4.64m

Potential sales

NOK 27.88m

Grow shopper loyalty – maximise lifetime value

Drive revenue among shoppers already buying your products.

Existing audience

907.52k

Potential additional sales

NOK 2.22m

Target shoppers buying in your subcategories

These shoppers don't buy your products but are active in their corresponding subcategories.

Potential audience

4.37m

Potential sales

NOK 26.28m

Target subcategories from COOP NORGE BAKING

COOP BAKING ESSENTIALS

Channels where these shoppers are buying

Store 3.23m

Online 72.19k

Both 1.07m

Target shoppers buying in other subcategories

These shoppers don't buy in your subcategory but are active in other related subcategories.

Potential audience

321.04k

Potential sales

NOK 1.93m

Target related subcategories

FLOUR & GRAINS SUGAR & SWEETENERS

Channels where these shoppers are buying

Store 243.29k

Online 42.95k

Both 34.80k

Ready to leverage these insights? In the next step, you'll be able to apply your chosen strategy to individual shopper segments.

Media Planning

1 Campaign Setup → 2 Media Plan

Configure your campaign parameters. Brand and Category are pre-selected from your Insights report.

Campaign Parameters

Brand

COOP Norge — Baking Ingredients

Pre-selected — Re-run Insights to change

Region	Dunnsuper	Dunnhyper
Oslo	105	118
Akershus	72	82
Vestland	65	74
Trondelag	58	66
Rogaland	54	61
Nordland	47	54
Innlandet	44	50
More og Romsdal	41	46
Vestfold	36	41
Buskerud	34	38
Ostfold	31	35
Telemark	28	32
Agder	26	30
Troms	22	26
Finnmark	17	20
Total	680	773